Short answer: Print-on-demand suits low or uncertain demand because there is no inventory, but once a book sells steadily in the hundreds or thousands, an offset print run can lower the cost per copy if you are ready to buy and store inventory.
Print-on-demand (POD) prints one copy at a time when an order comes in, so you never hold inventory. That is ideal when you are testing a book. As sales grow, though, the per-copy cost of POD can start to eat into margins, and an offset run becomes worth a look.
Signs it is time
- Steady sales of a few hundred copies or more per year.
- You sell directly at events, to schools, or to bulk buyers and can predict demand.
- Your POD unit cost leaves a thin margin and a larger run would leave more.
What changes
- Files: offset needs print-ready PDFs with 0.125" bleed, fonts embedded, 300 dpi images, and a cover built to the exact spine width. A POD file may not meet all of these.
- Cash: you pay for the whole run upfront. Compare quantities in the instant quote to see how cost per copy falls.
- Storage and fulfillment: you hold the inventory, or arrange a fulfillment partner.
- Lead time: plan for production plus freight if printing overseas.
Choosing a quantity
A good rule is to print the quantity you can reasonably sell or use in a year or two, not the largest number the pricing table offers. Cost per copy falls with quantity, but unsold inventory costs money.
Getting started
Request a free paper sample kit (U.S. and Canadian addresses) to choose the stock, build your spec in the instant quote tool, and use the spine calculator and cover size calculator to prepare the cover. The minimum is 100 copies for most bindings.
Frequently asked questions
How many copies should I print for my first offset run?
Print the quantity you can sell or use over the next year or two. A larger run lowers the cost per copy, but unsold inventory has a cost of its own.
Can I reuse my print-on-demand files?
Possibly, but check them against the offset requirements: 0.125" bleed, fonts embedded and outlined, 300 dpi images, and a cover built to the final spine width.
Related reading
- Offset vs. Digital Printing: Where the Break-Even Falls
- How Print Quantity Affects Cost per Copy (With Reference Numbers)
- How to Calculate Book Spine Width for a Perfect-Bound Cover